At LOMA, we value your privacy and are committed to protecting your personal data in accordance with applicable laws. This Privacy Notice explains how we collect, use, and share your information when you use our services, attend our events, or interact with us in any way.

IDENTITY AND ADDRESS OF THE DATA CONTROLLER

LOMA is an event organized by COMMUNITY KONET S.A. DE C.V. (hereinafter “TREE ALLIANCE”), which shall be referred to in this Privacy Notice as “THE ORGANIZER.”

TREE ALLIANCE is a professional company specialized in event organization and is located at:

Wisconsin #13, Col. Nápoles, Benito Juárez,
03840 Mexico City, CDMX, Mexico
Phone: +52 (55) 5543 0533
Email: contacto@tree-alliance.com

THE ORGANIZER has established the following guidelines to protect the personal information provided by LOMA users. Please note that these guidelines may change at any time, so we recommend reviewing them periodically.

Any updates will be available on our website:
www.lomaexpo.com under the Privacy Notice section.

This Privacy Notice applies to individuals who provided personal data before the enactment of the Mexican Federal Law on Protection of Personal Data Held by Private Parties, as well as those who provided or provide personal data after its enactment.

This Privacy Notice applies to www.lomaexpo.com, registration platforms, applications, and other services offered by THE ORGANIZER (collectively, the “SERVICE”), which reference or link to this policy.

INFORMATION WE COLLECT

We collect personal information that you provide directly when registering for LOMA, creating an account on our online services, participating in surveys, or providing information through our platforms. We may also collect information through third-party sources and automated technologies.

Collected information may include:

• Contact details such as name, email address, mailing address, and/or social media identifiers;
• Profile information such as academic background, work and professional experience, dietary and accessibility requirements;
• Payment information such as credit or debit card details;
• Comments, feedback, customer service inquiries, appointment requests, and any information you wish to share with exhibitors, visitors, partners, or others;
• Sensitive information related to health, disability, religion, race, or ethnic origin when submitted as part of accessibility requests, dietary needs, or medical emergencies;
• Your interests and preferences regarding recommended companies, speakers, event attendance planning, networking options, and preferred language;
• Any other information you voluntarily choose to share.

INFORMATION FROM EXTERNAL SOURCES

In addition to information you provide directly, we may obtain personal data from other sources, including:

• Service providers who help determine your location based on IP address;
• Partners involved in co-branded services or joint marketing activities;
• Social media platforms when you authorize access to your data;
• Public data providers and publicly available online sources used to validate or supplement existing information.

SERVICE USAGE AND ATTENDANCE DATA

Our SERVICE may automatically collect information about how you and your device interact with it, including:

• Computer/device details such as IP address, browser type and version, operating system, platform, installed software, device identifiers, technical identifiers, error reports, and performance data;
• Usage data such as features used, settings selected, clicked links, timestamps, referral and exit pages, and visited pages;
• For services using location features, information about your location, such as your position within an event venue.

We collect this information through our servers, cookies, and similar technologies.

COOKIES

A cookie is a data file stored on a user’s device when visiting a website. Cookies may contain identifiers or browsing history information.

Cookies do not personally identify users, only their devices.

Users may adjust browser settings to reject cookies or request confirmation before accepting them. Disabling cookies may limit some website functionality.

LOMA may use cookies, but such information is processed anonymously and in aggregate form so that individuals cannot be identified.

Information provided on third-party websites or portals is not covered by this Privacy Notice, and THE ORGANIZER is not responsible for their privacy practices. Users are encouraged to review the privacy notices of those third-party sites.

THE ORGANIZER may disclose information when required by law or competent authority, or when disclosure is necessary to:

1. Comply with legal processes;
2. Enforce user agreements;
3. Respond to claims involving content affecting third-party rights;
4. Protect the rights, property, or safety of THE ORGANIZER, users, or the public.

PHOTOGRAPHIC AND AUDIOVISUAL MATERIAL

Collected information may also include photographs, audiovisual materials, and audio recordings obtained by our vendors such as photographers, videographers, and CCTV systems.

These visual and audio materials may be used for marketing, promotion, and advertising purposes by our company and affiliates.

By attending our events or using our services, you expressly consent to the use of your image and voice in such materials for promotional purposes related to THE ORGANIZER and associated events, products, and services.

If you object to such use, we recommend not participating in activities where visual or audio recordings may occur.

HOW WE USE YOUR INFORMATION

We use collected information for purposes including:

• Facilitating, activating, and managing access to the SERVICE and participation in events;
• Processing registrations;
• Sending updates, changes, and announcements;
• Providing targeted advertising, promotional messages, and information about our or third-party products, events, and services;
• Personalizing your experience;
• Improving websites, apps, and services;
• Inviting participation in surveys, raffles, and research;
• Performing analytics, identifying trends, and generating business reports;
• Protecting health and safety at events;
• Providing technical support and customer service;
• Complying with legal obligations and resolving disputes.

We may also:

• Recommend relevant exhibitor products or services;
• Include your information in attendee directories to facilitate networking;
• Suggest relevant contacts, sessions, speakers, and exhibitor products.

SHARING YOUR INFORMATION

We share personal information with service providers and third parties only when necessary to provide services or fulfill requests. This may include:

• Event service providers;
• Payment processors;
• Email providers;
• Technology vendors supporting our operations.

We may also share your information with exhibitors, sponsors, and third parties who wish to send information about their products and services, subject to your communication preferences.

We may additionally share information with:

• Mexican and foreign authorities, including tax and financial authorities, to comply with legal obligations;
• Mexican and foreign judicial authorities in response to legal notices, court orders, or official requests.

YOUR CHOICES

You may choose how we use and share your information.

You may manage communication preferences or request updates, corrections, or deletion of your personal data by emailing:

data@tree-alliance.com

CHILDREN’S PRIVACY

We do not knowingly collect information from children under 15 years of age, nor is the SERVICE directed to children under 15.

DATA SECURITY AND RETENTION

We take reasonable measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected and as required by applicable law.

CHANGES AND CONTACT

We may update this Privacy Notice from time to time. Any changes will be posted on our websites.

If you have questions regarding this Privacy Notice or our data handling practices, please contact:

data@tree-alliance.com

ARCO RIGHTS (ACCESS, RECTIFICATION, CANCELLATION, OPPOSITION)

Under Mexican law, users have the right to:

• Know what personal data we hold and how it is used (Access);
• Request correction of outdated, inaccurate, or incomplete information (Rectification);
• Request deletion of information when it is not being used in accordance with the law (Cancellation);
• Object to the use of personal data for specific purposes (Opposition).

These are known as ARCO Rights.

To exercise any ARCO Rights, users may submit a written request to:

data@tree-alliance.com

Requests should include:

• Full name and address or contact method;
• Proof of identity;
• Representative documentation if applicable;
• Description of personal data involved;
• Clear request specifying the right to be exercised;
• Supporting documents if applicable.

Requests will be answered within 20 business days, extendable by an additional 10 business days with prior notice.

If users believe their data protection rights have been violated, they may contact the appropriate Mexican data protection authority.

MUTUAL AGREEMENT

This Privacy Notice is subject to the terms described above and constitutes a legal agreement between the user and THE ORGANIZER.

By using THE ORGANIZER’s services or websites, you acknowledge that you have read, understood, and agreed to these terms.

THANK YOU FOR TRUSTING US WITH YOUR PERSONAL INFORMATION.

Last Updated: October 11, 2024